7 Ingredients Big Skincare Brands Are Too Greedy To Use
Summary: Most skincare brands don’t choose ingredients based on what skin needs.
They choose based on what’s cheapest, easiest, and safest for margins.
Here are the ingredients they avoid — and why RITUAL SEA doesn’t.

1. Marine Collagen (Ocean-Derived)
Why Big Skincare avoids it:
- Expensive to source
- Harder to stabilize
- Lower margins than synthetic alternatives
Why RITUAL SEA uses it:
- Supports skin structure and comfort
- Helps reinforce depleted skin
- Works quietly — without irritation
This is recovery collagen.
Not trend collagen.

2. Mineral-Rich Algae Extracts
Why Big Skincare avoids them:
- Variable potency
- Hard to standardize across batches
- Inconsistent for mass production
Why RITUAL SEA uses them:
- Naturally rich in minerals and polysaccharides
- Helps calm stressed, reactive skin
- Supports barrier recovery, not stimulation
Nature doesn’t optimize itself for factories.

3. Irish Sea Moss (Chondrus Crispus)
Why Big Skincare avoids it:
- Not flashy
- Not fast-acting
- Not easy to market
Why RITUAL SEA uses it:
- Deeply hydrating without heaviness
- Naturally soothing
- Ideal for compromised skin
It doesn’t burn. It doesn’t tingle. It restores.

4. Gentle Marine Clays (Low-Irritation)
Why Big Skincare avoids them:
- Don’t deliver instant “tight” sensations
- Harder to formulate gently
- Less dramatic results
Why RITUAL SEA uses them:
- Help detox without stripping
- Calm inflammation instead of provoking it
- Respect the skin barrier
Clean without punishment.

5. Glycerin (At Proper Levels)
Why Big Skincare avoids it (or underuses it):
- Cheap ingredient with “unsexy” perception
- Requires proper formulation to work well
- Hard to market as premium
Why RITUAL SEA uses it:
- One of the most effective skin-identical humectants
- Supports hydration without irritation
- Works best in disciplined formulas
Real hydration isn’t glamorous.
It’s effective.

6. Barrier-Supporting Lipids
Why Big Skincare avoids them:
- Increase formulation cost
- Require balance and restraint
- Don’t deliver instant visual payoff
Why RITUAL SEA uses them:
- Help restore compromised skin barriers
- Reduce sensitivity over time
- Support long-term skin resilience
Skin doesn’t need more actives.
It needs protection.

7. Nothing Extra
Why Big Skincare avoids restraint:
- Fewer ingredients mean fewer claims
- Less to hype
- Less to upsell
Why RITUAL SEA embraces it:
- No fragrance
- No essential oils
- No sensation theater
Sometimes the most powerful ingredient...is what’s not included.

BOTTOM LINE
If your skin feels reactive, sensitive, or worn down,
It’s not because it needs more innovation.It’s because it’s been deprived of restraint.
RITUAL SEA uses what Big Skincare won’t.
